The event is designed for tourism, communication and audiovisual professionals, as well as anyone interested in the new tools and trends transforming the sector.
– AIDEUS / Tailored Spain — Tourism and Artificial Intelligence
Luis Medina (online)
An exploration of the use of artificial intelligence in audiovisual production within the tourism sector and the new opportunities it offers to transform communication, promotion and the traveller experience.
– Emascaró — “The Wow Factor” in Tourism Audiovisual Communication
Sergio Oliveros, Content Director and Creative Producer
A session focusing on the power of audiovisual content to generate impact and emotion in tourism communication. Drawing on the concept of “The Wow Factor”, it will explore how to create content capable of surprising audiences, connecting with them and enhancing the experience of a destination or tourism product.
Coffee Break (courtesy of eMascarĂł)
– Foxes Safari Camp / Love Africa Marketing — Communication and the Circular Economy
Oliver Fox — Director of Foxes Safari
Nicola Gerard — Managing Director of Love Africa Marketing (online)
An international case study connecting tourism, communication and sustainability through the experience of Foxes Safari Camp and the work of Love Africa Marketing. An opportunity to discover how circular economy principles can be integrated into tourism storytelling and communication strategies.
– Hugo Marcos (CIFFT) — “The Future of Tourism Films: Creativity, Trends and New Formats.”
Hugo Marcos, General Secretary of CIFFT (International Committee of Tourism Film Festivals).
The session will explore the narratives, formats, visual languages and creative strategies that are connecting most effectively with audiences, as well as the impact of new platforms, short-form content, authenticity, sustainability and technological innovation. It will offer an insight into the present and future of tourism films as strategic tools for communication and promotion, illustrated with trends and examples that reveal how this audiovisual field is evolving.
– TURESPAÑA — “Think You Know Spain. Think Again.”
Bárbara Couto, Deputy Director-General for International Marketing at Turespaña
An introduction to Spain’s international tourism promotion strategy, based on communication designed to challenge preconceived ideas about the destination and showcase a different, diverse Spain capable of surprising travellers.
The event is designed for tourism, communication and audiovisual professionals, as well as anyone interested in the new tools and trends transforming the sector.
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